If you thought Lego couldn’t get any cooler, think again. At CES 2026, the groundbreaking Lego Smart Brick snagged the highly coveted 'Best in Show' award—and for good reason. Imagine a brick that can think, interact, and turn your childhood toy dreams into an awe-inspiring tech reality. Thankfully, for those of us who weren’t lucky enough to attend the event in person, you can now experience the innovation through an immersive, uncut 15-minute demo filmed live at the event. Trust me, you won’t want to miss this.

Lego's designer Maarten Simons was the mastermind behind the on-stage demo, dazzling audiences with the Smart Brick’s intelligence and versatility. Whether you’re wearing a VR headset like the Meta Quest or just playing around with your phone or laptop screen, the demo showcases what might just be a revolutionary leap forward in interactive play. Think smart sensors in every brick, seamless app integration, and more possibilities for creativity than ever. Who wouldn’t want to spend hours playing with these bricks?

The demo has been brought to life through some cutting-edge technology. Using a Qoocam Q3 Ultra modded for VR180 capture by tech wizard Siyang Qi, the video gives viewers a spatial stereoscopic 3D experience so realistic, you’ll feel like you’re right there in Lego’s CES suite. Watch as these bricks respond, move, and adapt in ways that seem almost magical. It’s immersive, interactive, and totally worth seeing to believe.

But why does this matter? For starters, it’s a shining example of how creativity and technology continue to merge, enhancing how we learn, play, and even bond as families. Lego isn’t just introducing a toy here—it’s building an entirely new ecosystem for imaginative play that bridges the gap between physical and digital experiences. This could open new doors for educational tools, entertainment, and collaborative problem-solving for generations to come.

Lego’s Smart Brick demo at CES wasn’t just a showcase of fun; it was also a glimpse into the future. Imagine a classroom where physical Lego constructions teach engineering principles in real-time, or family game nights where everyone—from kids to grandparents—can participate in shared building projects enhanced by smart tech. The possibilities are endless, and that’s exactly what makes this innovation so exciting.

You don’t need to be a tech guru to appreciate what Lego is doing here. It’s creative, it’s accessible, and it’s a testament to how even classic toys can stay relevant in the ever-evolving tech landscape. So grab a comfy seat, fire up that 3D demo, and prepare to be amazed. Innovation has never looked—nor felt—so fun.

Check out the full demo experience online to see for yourself what makes the Lego Smart Brick a game-changer. From tiny hands to big ideas, this is a trend everyone can get behind.